Future, reloaded.  Contemporary and memory, sartorial craftsmanship and augmented reality, public and private: antithetical realities are organically overlapping in Club Unseen, the new project created for the 2018 Salone del Mobile by the creative directors of Studiopepe, Arianna Lelli Mami and Chiara Di Pinto, together with their team of architects and interior designers.

An exclusive shelter from the hectic context of the Fuori Salone, the secret club represents the quiet that gives space to creativity: a place with a relaxed and casual atmosphere, in which an innovative interpretation of hospitality emerges clearly to the senses and to the heart. In the setting of a former warehouse of the late nineteenth century, in which the ceiling finishes and some industrial wall elements have been preserved, an exciting and surprising artistic storytelling comes to life between original design products crafted by Studiopepe, specifically created cocktails and corners dedicated to casual relax, animated by unpredictable musical performances. A sophisticated dialogue between opposites that captures the best of the real world and evolves it into an evocative post-digital experience.







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